From Product Discovery to Product Delivery - a Real Life Example

In this talk called "From Product Discovery to Product Delivery - A Real-Life Example", Todd will dive into the product journey of creating a new training class product called "Scrum Better with Kanban", developed by Kanban University and how they took it from the initial market assessment to the final product release. The talk will discuss the various factors that went into the product development process, including customer interviews, beta testing, and A/B testing. Todd will share his experience of conducting market research to identify the target audience and understand his needs and pain points. He will also discuss how customer interviews helped them refine the product idea and create a product that met customers' expectations. He will delve into the beta testing phase and how A/B testing was used to compare different features and determine which ones resonated with customers the most. Finally, He will share how the product was launched in the market and the lessons learned throughout the product development journey. Attendees can expect to gain insights into the product development process and learn about the importance of customer feedback in creating a successful product.