The Purpose Alignment Model

I often see teams struggle with aligning their development approaches with the market strategy of how their product is going to be successful in the marketplace. To be successful, a product must do something really well that solves a particular set of problems that customers are willing to pay for while at the same time it needs to solve other basic problems no worse than the competition. Product teams need to know where they are aiming to be “differentiating” and where they are aiming to be “good enough.” The Purpose Alignment Model developed by Niel Nickolaisen is a simple tool that can provide guidance to teams.