Integrating Software by Integrating People

In 1996, Landmark Graphics was a company that had grown from a startup 10 years prior into a leading provider of software applications in oil and gas exploration. The growth via acquisition had resulted in a collection of corporate cultures separated by prior organization, geography, product line and business domain. The visionary leadership realized that the best way to create integrated solutions was by integrating the people. This example of leading collaboration has paid off through increased profitability and market share.